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Strategic Management Of Technology And Innovation

Author(s): Robert A. Burgelman, Clayton M. Christensen and Steven C. Wheelwright Publisher: Boston, [Mass.] ; McGraw-Hill, 2004. Availability: Not In Stock Reference ISBN: 0071232303 Category: Business & Management

Notes

Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2001.

Text on inside covers.

Includes bibliographical references and index.

Summary

This book continues its unmatched tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.

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