Searching...
The Bookstore is searching for this book, please wait
Searching...
The system is searching for this student, please wait
Contemporary Strategy Analysis
|
|
| Author(s): |
Robert M. Grant |
| Publisher: |
Boston : Blackwell Publishers, 1998. |
| Availability: |
2 in stock |
| Price: |
€15.00 |
Reference |
| ISBN: |
0631207805 |
| Category: |
Business & Management |
|
Notes
Includes bibliographical references and index.
I. The Concept of Strategy. The Concept of Strategy -- II. Tools of Strategic Management. Goals, Values, and Performance. Analyzing the Industry Environment. Intra-Industry Analysis. Analyzing Resources and Capabilities. Organization Structure and Management Systems -- III. The Analysis of Competitive Advantage. The Nature and Sources of Competitive Advantage. Cost Advantage. Differentiation Advantage -- IV. Business Strategies in Different Industry Contexts. Industry Evolution. Technology-Based Industries and the Management of Innovation. Competitive Advantage in Mature Industries -- V. Corporate Strategy. Vertical Integration and the Scope of the Firm. Global Strategies and the Multinational Corporation. Diversification Strategy. Managing the Multibusiness Corporation. Strategies for a New Millennium.
Options
