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Marketing Management
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| Author(s): |
Frank Bradley |
| Publisher: |
London ; Prentice Hall, 1995. |
| Availability: |
Not In Stock |
Reference |
| ISBN: |
0130653438 |
| Category: |
Business & Management |
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Notes
Includes bibliographical references and indexes.
Ch. 1. Marketing in society -- Ch. 2. Scope of marketing management -- Ch. 3. Analytical methods in marketing -- Ch. 4. Understanding the marketing environment -- Ch. 5. Analysis of markets -- Ch. 6. Understanding consumer markets -- Ch. 7. Understanding organizational markets -- Ch. 8. Understanding and analyzing competitors -- Ch. 9. Informing marketing decisions -- Ch. 10. Product and service marketing decisions -- Ch. 11. Developing new products and services -- Ch. 12. Brand management decisions -- Ch. 13. Pricing decisions and methods -- Ch. 14. Marketing communications: advertising and public relations -- Ch. 15. Direct marketing -- Ch. 16. Personal selling -- Ch. 17. Managing distribution channels -- Ch. 18. Managing market logistics -- Ch. 19. Sales promotion -- Ch. 20. Marketing planning -- Ch. 21. Marketing implementation, performance and control.
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