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Contemporary Strategy Analysis
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| Author(s): |
Robert M. Grant, |
| Publisher: |
Blackwell Publishing Limited |
| Availability: |
2 in stock |
| Price: |
€15.00 |
Reference |
| ISBN: |
1405163097 |
| Category: |
Business & Management |
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Summary
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:thorough coverage of internet-based strategiesfresh examples of resource-based competitive advantageimproved online resourcesadditional case illustrations in every chapternew self study questions.Additional support for lecturers is available at ww.blackwellpublishing.com/grant. The website features the Instructor 's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.
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