Strategic Market Management
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Notes
Includes bibliographical references and index.
Pt. I. Introduction and Overview -- Ch. 1. Business Strategy: The Concept and Trends in Its Management -- Ch. 2. Strategic Market Management: An Overview -- Pt. II. Strategic Analysis -- Ch. 3. External and Customer Analysis -- Ch. 4. Competitor Analysis -- Ch. 5. Market/Submarket Analysis -- Ch. 6. Environmental Analysis and Strategic Uncertainty -- Ch. 7. Internal Analysis -- Pt. III. Alternative Business Strategies -- Ch. 8. Creating Advantage - Synergy and Vision versus Opportunism -- Ch. 9. Strategic Options -- Ch. 10. Strategic Options: Value, Focus, and Innovation -- Ch. 11. Global Strategies -- Ch. 12. Strategic Positioning -- Pt. IV. Growth Strategies -- Ch. 13. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea -- Ch. 14. Diversification -- Ch. 15. Strategies in Declining and Hostile Markets -- Pt. V. Implementation -- Ch. 16. Organizational Issues.
Summary
"Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists."--BOOK JACKET.
