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What Is Strategy And Does It Matter?
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| Author(s): |
Richard Whittington, |
| Publisher: |
Int. Thomson Business Press |
| Availability: |
Not In Stock |
Reference |
| ISBN: |
1861523777 |
| Category: |
Business & Management |
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Summary
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and `ebusiness' sectors.
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