Searching...
The Bookstore is searching for this book, please wait
Searching...
The system is searching for this student, please wait
Marketing Management
|
|
| Author(s): |
Philip Kotler, |
| Publisher: |
FT Press |
| Availability: |
2 in stock |
| Price: |
€20.00 |
Reference |
| ISBN: |
0273718568 |
| Category: |
Business & Management |
|
Summary
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
Options
