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Strategy Toolkit And Casebook: FAE
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| Publisher: |
Institute of Chartered Accountants in Ireland |
| Availability: |
1 in stock |
| Price: |
€15.00 |
Reference |
| ISBN: |
0903854910 |
| Category: |
Business & Management |
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Summary
It is designed to dovetail with the ICAI's new textbook Corporate Strategy for Irish Companies by Gerry Gallagher, and includes a series of practical examples and exercises with an Irish emphasis to allow the reader to put the theory into practice. Also included are a number of full case studies developed by leading academics; these include cases about an Irish food company, an airline and Internet-based multinational. Topics covered include * Mission, objectives and stakeholder preferences * Environmental analysis: understanding the threats and opportunities * Position audit: understanding core competencies, strengths and weaknesses * Corporate appraisal: completing a SWOT analysis * Generating strategic options * Strategic choice * Converting the strategy into a business plan * Implementing the plan * Monitoring progress
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