Searching...
The Bookstore is searching for this book, please wait
Searching...
The system is searching for this student, please wait
Essential Guide To Marketing Planning
|
|
| Author(s): |
Marian Burk Wood, |
| Publisher: |
Financial Times Management |
| Availability: |
5 in stock |
| Price: |
€10.00 |
Reference |
| ISBN: |
0273725769 |
| Category: |
Business & Management |
|
Summary
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan. Features ·Diagram of the planning process. A diagram at the start of each chapter shows your progress through the seven stages of the marketing planning process. ·Company examples. Every chapter opens with an interesting example of marketing in action at a well-known organisation. ·Practical exercises. `Apply your knowledge' exercises challenge you to translate principles into practice by analysing a specific organisation's marketing activities. `Build your own marketing plan' exercises direct you through the main steps in preparing a strong, relevant marketing plan. ·Case studies. Every chapter closes with a case study of a company facing challenges and opportunities in consumer or business marketing. Answering the case questions will reinforce your understanding of the concepts and strengthen your planning skills.
Options
