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Business Research Methods
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| Author(s): |
Boris Blumberg, Donald R. Cooper, Pamela S. Schindler, |
| Publisher: |
McGraw Hill Higher Education |
| Availability: |
1 in stock |
| Price: |
€36.00 |
Reference |
| ISBN: |
007711745X |
| Category: |
Business & Management |
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Summary
"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
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