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Marketing Communications

Author(s): Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh Publisher: Harlow : Financial Times Prentice Hall, 2007. Availability: Not In Stock Reference ISBN: 0273706934 Category: Business & Management

Notes

Previous ed.: 2004.

Includes bibliographical references and index.

Summary

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

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